McLaren Racing has launched the ‘McLaren Racing Collective,’ a platform where McLaren Racing NFTs or digital collectibles are available for sale, Invezz learned from a press release.
Anyone who wants to own an element of McLaren Racing can get one here. Fans and blockchain community members can buy different components of the MCL35M 2021 Formula 1 race car built from official McLaren Racing CAD.
First 5,000 fans get a free collectible
The first 5,000 fans to join McLaren Racing Collective will get a free digital component. The rest are available for purchase as they drop. The final goal is to collect all 22 and assemble the full digital MCL35M race car. The assets will drop in five stages, with the first four components available this Sunday, 24 October.
Tezos is McLaren Racing Collective’s official technical partner
The platform runs on Tezos, who also serve as official technical partner to McLaren Racing Collective. The first fan to assemble the vehicle wins a VIP trip to 2022 Formula 1 grand prix. If you’re not them, fear not: this is only the first of many such releases aimed at integrating the marketplace into McLaren Racing’s long-term fan engagement strategy.
Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing, said:
We are excited to launch McLaren Racing Collective, which allows us to engage our fans in an innovative new space. Through NFTs built on the energy-efficient Tezos blockchain, we are creating new ways to evolve our fan experience, and a bespoke McLaren Racing digital collectible marketplace provides people with a brand new way to connect with our team. The first NFT drop heroes our papaya-liveried MCL35M F1 car, and gives our fans a fantastic opportunity to own their own piece of McLaren Racing, seeing each component from all angles, while also allowing them to win incredible prizes.
Sweet integrates Tezos
Major enterprise NFT solutions provider Sweet announced the integration of Tezos to its NFT platform today. Tezos’ first collection on the platform is a profound, highly-gamified NFT fan experience that McLaren Racing fans will love.
Tom Mizzone, CEO of Sweet, commented:
McLaren Racing is revolutionizing the digital collectibles space by providing fans with unprecedented views of the MCL35M car parts as true 3D NFTs that can be spun around, fidgeted with, and viewed from all angles. We built the entire McLaren Racing Collective on Tezos for its eco-friendliness and its compatibility with broad scale use cases and applications for NFTs.
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