What it means is that Shopify stores across the globe can now tap into NFTs within the Tezos (XTZ/USD) ecosystem to spur further customer engagement, all thanks to a new integration by software development firm Taco Labs Inc.
Taco Labs is bringing this capability to Shopify through its ‘Taco: NFT Loyalty Automation’ – an app that is leveraging the Tezos blockchain to enable Tezos NFTs on the major global e-commerce platform.
No-code Web3 automation
As the global adoption of digital collectibles grows, NFTs are increasingly becoming critical to brands seeking to enhance user experience and engagement.
Taco offers an end-to-end, no-code Web3 automation solution. Users can tap into this solution to reward customers with NFTs that can be used to unlock further benefits, including exclusive products and discounts. This loyalty automation tool will help merchants across Shopify to expand customer connection and build retention.
Tezos’ energy efficiency and low gas fees will also help drive further innovation in Web3, particularly around gamification and ownership, Taco Labs noted on Wednesday.
James McCombie, Director at Future Kimonos, a premium apparel provider, said:
“We loved how easy it was to airdrop Tezos NFTs at the flograppling ADCC world championship; with Taco’s shopify integration, we were able to instantly add utility and reward members with exclusive giveaways and prizes. We did this all in record time without having to write any code.”
The Tezos NFTs support for Shopify comes as the platform continues to integrate industry providers to boost NFT engagement for merchant and other users. On Tuesday, for instance, Shopify revealed a partnership with no-code Web3 platform Novel, in a deal aimed at making Web3 technology accessible to all merchants.
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