Doodles has embarked on a significant new chapter with the recent launch of its ecosystem token, DOOD, on the Solana blockchain, coinciding with an airdrop for NFT holders. This development marks the first major initiative since Scott Martin, known as Burnt Toast, took over as CEO earlier this year, initiating a shift away from extractive corpo practices toward a more innovative and risk-taking approach.
As the creative force behind the Doodles brand, Martin has emphasized the dual mission of satisfying crypto enthusiasts while expanding the brand’s appeal to a broader audience. He articulated this vision by stating, “DOOD is our answer to that exact tension.” He believes that while Web3 provides the necessary infrastructure, the experiences created must resonate beyond the conventional crypto community, catering to those unfamiliar with digital wallets.
The project’s past collaborations with industry leaders underscore this commitment to cultural relevance.
In addition to the token launch, Doodles is introducing DreamNet, a decentralized storytelling platform fueled by artificial intelligence. This platform invites community members to craft their own worlds and characters within an evolving shared universe, offering them the opportunity to earn DOOD rewards when their creations are utilized in other media.
Martin assures that further utilities for the DOOD token are in the pipeline. “We’re being intentional about how we roll things out,” he remarked, reinforcing that DOOD will be integral to the brand’s future endeavors, particularly in gaming, which aims to create culture and break into everyday people’s lives.
Despite its origins as an NFT collection, Doodles chose Solana for its token launch due to the blockchain‘s speed and accessibility. Martin noted that Solana has emerged as a hub for the meme coin market over the past year. “Doodles is chain-agnostic,” he stated, emphasizing their strategy to build where it makes the most sense for the project.
The distribution of DOOD tokens has allocated 30% of the total supply to Doodles NFT holders through an airdrop, with an additional 13% set aside for other Web3 communities. This places Doodles among a growing list of Ethereum NFT projects venturing into token releases, following in the footsteps of others like Azuki and Moonbirds.
However, while these projects initially generated considerable excitement, their tokens have since experienced significant declines from all-time highs.
Currently trading on exchanges such as Bybit and KuCoin, DOOD has faced some volatility, recently dipping around 12% to a price of $0.007. The question arises as to how Doodles will bolster community confidence should DOOD encounter sharp declines akin to its contemporaries.
In response, Martin reassured stakeholders: “We launched DOOD not to follow trends but because we believe in building real, long-term value for our community,” highlighting initiatives like DreamNet as part of their commitment to sustained growth.
Martin concluded with a powerful assertion about the brand’s direction: “Most importantly, DOOD is at the center of our brand in every single way.” As Doodles continues to evolve, it positions itself not just as an NFT project but as a multifaceted storytelling brand that intertwines digital media with community creativity and engagement.
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