New York, March 2, 2026 – MicroStrategy (rebranded or operating as Strategy in recent filings) has acquired another 3,015 Bitcoin for approximately $204.1 million at an average price of $67,700 per coin during the week of February 23 to March 1, according to on-chain analytics firm Lookonchain and the company’s official announcement.
The purchase marks the company’s 10th consecutive weekly Bitcoin acquisition, underscoring Executive Chairman Michael Saylor’s unwavering commitment to Bitcoin as a core treasury asset even as the cryptocurrency trades below $70,000.
With the latest addition, MicroStrategy’s total Bitcoin holdings now stand at 720,737 BTC. The company has invested a cumulative $54.77 billion to acquire the digital assets, equating to an average purchase price of $75,985 per Bitcoin.
At current market prices, the portfolio is valued at approximately $47.45 billion, leaving the firm with an unrealized loss of $7.32 billion, or roughly -13.36%.
The acquisitions continue to be funded through proceeds from MicroStrategy’s at-the-market (ATM) equity offering program, as disclosed in recent SEC filings. The company first began aggressively accumulating Bitcoin in 2020 and has since leveraged debt and equity raises to build one of the largest corporate Bitcoin treasuries in the world.
“Bitcoin is the future of money,” Saylor has repeatedly stated in public appearances, positioning the strategy as a long-term bet on the asset’s scarcity and adoption rather than short-term price fluctuations.
The news comes amid broader market volatility, with Bitcoin recently dipping below key support levels. Crypto community reactions on X (formerly Twitter) have been largely positive, with many praising Saylor’s “conviction buying” and sharing memes depicting relentless accumulation.
Analysts note that while the paper losses have grown, MicroStrategy’s approach has historically paid off during previous Bitcoin bull cycles, though it carries significant risk due to the company’s heavy concentration in a single volatile asset.
Full details of the transaction were published in MicroStrategy’s latest 8-K filing and press release. The company is expected to provide further updates on its Bitcoin strategy during its upcoming quarterly earnings call.
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