NEW YORK — World Liberty Financial, a cryptocurrency venture associated with the Trump family, launched trading of its WLFI token Monday following a community vote to make the digital asset transferable, marking a high-profile debut for a project that positions itself as a bridge between decentralized finance and traditional finance.
The company’s website promotes a “Where DeFi meets TradFi” mission alongside the newly tradable WLFI token across multiple blockchain networks and a suite of products that includes the USD1 dollar-pegged stablecoin, a consumer-facing WLFI app, and on-chain lending and borrowing features with real-time risk monitoring. The platform indicates multi-chain availability for WLFI on Ethereum, BNB Chain, and Solana, with contract addresses displayed on the homepage to guide users in chain-specific verification.
Reuters reported that token holders voted in July to allow trading, paving the way for broader market access. Early buyers can now sell portions of their token allocations under the initial unlock framework, according to launch communications from multiple financial news outlets.
Exchange announcements show the rollout across multiple trading venues, with India-based cryptocurrency platform Mudrex confirming WLFI spot trading went live Monday, aligning with the project’s governance-led unlock timeline.
Market listing services now display separate pages for both WLFI and the USD1 stablecoin, reflecting the project’s product portfolio and providing live price tracking across network deployments. These directories also emphasize best practices for contract verification to help users avoid similarly named or unaffiliated tokens during the initial trading period.
Coverage has positioned the launch within a broader, multi-chain expansion strategy that includes ecosystem integrations and growing derivatives activity ahead of the unlock, with plans to expand USD1 into decentralized finance applications beyond a single network.
According to the project’s website, USD1 is described as a US dollar stablecoin “upgraded for a new era of finance,” emphasizing stability, security and transparency for both institutional and individual users. The WLFI app allows deposits via digital wallet or bank account with the ability to spend against on-chain liquidity, while the lending and borrowing module offers supply-and-borrow functionality with health factor monitoring for risk assessment.
Industry profiles have connected the venture to the Trump family’s 2024 cryptocurrency launch, contributing to heightened media attention around the trading unlock and underscoring the importance of due diligence amid similar token listings and overlapping ticker symbols on various platforms.
With trading now active and listings live, market analysts are monitoring liquidity formation, price discovery, and the relationship between USD1 adoption and WLFI token economics as the market processes this high-visibility token launch with governance-controlled circulating supply.
Prospective participants are advised to verify chain-specific contract addresses through the project’s official channels and established listing platforms, particularly during early trading when fraudulent contracts and unaffiliated assets may appear.
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