European Bitcoin treasury sector gains momentum as Netherlands-based firm secures major funding round and plans public listing on Euronext Amsterdam.
European Bitcoin Treasury Revolution Gains Steam
Treasury BV, a Netherlands-based Bitcoin treasury firm backed by Winklevoss Capital and Nakamoto Holdings, is reshaping Europe’s cryptocurrency landscape with a €126 million ($147 million) funding round that positions the company for a landmark public listing. The move signals a significant shift in European institutional Bitcoin adoption as regulatory clarity under MiCA creates new opportunities for crypto-focused investment vehicles.
The firm plans to go public through a reverse merger with MKB Nedsense NV on Euronext Amsterdam, targeting the ticker symbol “TRSR” and establishing itself as Europe’s leading publicly traded Bitcoin treasury company. With over 1,000 BTC already in its holdings, Treasury aims to bridge the gap between traditional European finance and digital asset exposure.
Current Market Dynamics Support Growth
Bitcoin is trading around $112,135 according to recent data, reflecting the ongoing institutional accumulation that has characterized 2025. The cryptocurrency has demonstrated remarkable resilience, with corporate adoption accelerating at historic pace throughout the summer months.
Research from Bitwise shows that July and August alone witnessed the creation of 28 new Bitcoin treasury companies, adding more than 140,000 BTC to corporate holdings. This figure nearly matches the total annual Bitcoin production of approximately 164,000 BTC, highlighting how institutional demand is absorbing new supply faster than miners can produce it.
Key technical levels show Bitcoin maintaining support above the $110,000 threshold, with analysts projecting potential movements between $110,000 and $125,000 in September. The cryptocurrency reached record highs above $120,000 earlier in 2025 before settling into current trading ranges.
Regulatory Catalysts Drive European Expansion
The timing of Treasury’s initiative coincides with Europe’s implementation of the Markets in Crypto-Assets Regulation (MiCA), which has provided crucial regulatory clarity since December 2024. More than 40 crypto-asset service provider licenses have been issued across EU member states, with the Netherlands leading in approvals alongside Germany.
Treasury CEO Khing Oei emphasized the company’s mission to position Bitcoin “at the core of the region’s financial ecosystem,” leveraging Amsterdam’s historical significance as the birthplace of modern stock markets. The Winklevoss twins, who will join Treasury’s Strategic Advisory Board, described the move as continuing the Netherlands’ tradition of financial innovation.
Market Sentiment Turns Bullish on Institutional Adoption
Expert reactions have been overwhelmingly positive, with analysts noting that institutional demand in 2025 is running more than 6x higher than new BTC supply. André Dragosch, European head of research at Bitwise, argues that traditional post-halving cycle patterns overlook the unprecedented scale of institutional demand driving current market dynamics.
The acquisition of Bitcoin Amsterdam conference by Treasury demonstrates the company’s commitment to promoting cryptocurrency adoption across Europe, while MKB Nedsense shares surged over 30% following the merger announcement.
Treasury’s strategic positioning reflects a broader trend of European companies seeking regulated exposure to Bitcoin as a strategic reserve asset. With direct cryptocurrency investment options still limited across much of the region, firms like Treasury are creating structured vehicles that provide institutional-grade access to digital assets.
The fourth quarter of 2025 could mark a watershed moment for European Bitcoin adoption as Treasury’s public listing materializes alongside growing institutional acceptance of cryptocurrency as a legitimate asset class.
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