We have established clear editorial guidelines for publishing sponsored and promoted content that provides value to readers while maintaining transparency. must be informative and useful rather than just promotional, with an editorial tone and objective point of view.
They are clearly labeled as "sponsored" to distinguish from regular editorial content.
Sponsored content adheres to thesame high standards of accuracy, truthfulness and ethics. It cannot make misleading claims or interfere with editorial integrity.
The primary goal is educating readers, not pushing sales messages, though products/services may be highlighted usefully.
Native ads are visually separated from editorial articles and partnerships are disclosed.
We reject any content not meeting these guidelines or our quality standards. Sponsors receive feedback and suggestions for improvement before publishing. Transparency, usefulness and an unbiased experience guide all our content decisions.
Please contact us with any questions about these editorial guidelines for facilitating a valuable and trustworthy resource for readers. We aim to strike a responsible balance of innovation and independence.
Here are the key editorial guidelines we follow for publishing sponsored content:
- The content must provide value to our readers by being informative, useful or engaging rather than just promotional. The tone should be editorial rather than overt advertising.
- The content should be clearly distinguishable from our regular editorial content. It will be labeled as “sponsored” or “promoted” to maintain transparency.
- The content cannot make misleading or false claims. It must abide by the same standards of accuracy and truthfulness as our editorial content.
- The content cannot interfere with or unduly influence our editorial integrity and independence. Our editorial team retains full control over what content is published on our platform.
- The content must be visually identifiable as sponsored content through a “sponsored” label, badge or other marker. This helps readers distinguish it from editorial content at a glance.
- The content cannot be disparaging, harmful, unethical, racist, toxic, dangerous or illegal. It must adhere to the same content guidelines as regular articles.
- The primary goal must be to provide value to readers, not push sales or marketing messages. While highlighting products or services is permitted, it should be done in a useful, educational manner rather than just promoting them.
- Native ads or advertorials must be clearly separated from editorial content through visual formatting like shading, borders, contrasting backgrounds, etc. They cannot mimic the look and feel of editorial articles.
- Sponsored content deals and partnerships will be disclosed to remain transparent with readers about any commercial relationships. But sponsor names/logos will not be prominently featured within the content.
- We retain the right to reject any sponsored content that does not meet these guidelines or our standard for high-quality, useful content. The sponsor will be provided feedback and suggestions for improvement before publishing.
Please let us know if you have any other questions or need any clarification on these editorial guidelines for sponsored content. We aim to facilitate a transparent, useful and unbiased experience for all our readers.