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India’s Chingari announces ‘mutually beneficial’ partnership with Fashion TV

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Chingari, powered by the GARI token, announced Friday an exclusive partnership with Fashion TV to bring its fashion and lifestyle content to the popular India-based short video app.

India’s most popular video app

Chingari was initially launched in late 2018 and has since evolved to become India’s most popular short video platform. As such, a partnership with Fashion TV marks a natural evolution and progression for the app that entered 2022 with around 35 million users and expects to end the year with 200 million users.

Fashion TV is the world’s leading fashion and lifestyle broadcasting TV channel. In fact, the deal with Chingari marks the first time it is teaming up with a short video app.

The partnership will consist of Chingari, powered by its token GARI, playing exclusive Fashion TV content on the app. In addition, the two entities launched 100 non-fungible tokens (NFTs) in which the holders can gain access to: exclusive parties, fashion shows hosted by Fashion TV, access to Fashion Metaverse, and much more.

Chingari CEO: NFTs will ‘turn out to be a goldrush’

Commenting on the partnership, Chingari app co-founder and CEO Sumit Ghosh said:

We are extremely happy to announce the partnership of Chingari, powered by GARI and Fashion TV. The partnership will be mutually beneficial for both the brands with Chingari getting exclusive rights to play Fashion TV content on its platform. Further, the all exclusive 100 GARI Panda NFTs and Fashion TV NFTs, GARI Panda NFTs will turn out to be a goldrush for the artists and celebrities across the globe.”

Michel Adam Lisowski, President of FTV added: “The partnership aligns with our vision to make accessible our premium content from the fashion industry’s most successful designers, models, photographers to everyone. The Fashion TV- GARI Panda NFTs is another exciting offer to the community wherein the early adopters could churn out crazy payouts.

The post India’s Chingari announces ‘mutually beneficial’ partnership with Fashion TV appeared first on Invezz.

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