The Mercedes F1 Team and leading crypto exchange FTX announced a new long-term partnership spanning multiple race seasons. Both the cars and the drivers will display FTX’s logo. Some branding elements will be revealed during the next big racing event – the Russian Grand Prix on 26 September. FTX’s logo will also be featured on all partner logo displays in the trackside communication and hospitality facilities, the team’s fleet of Mercedes-Benz trucks, and in the garage.
Sam Bankman-Fried, CEO & Founder of FTX, said:
“FTX is thrilled to partner with the reigning Formula One World Champions and current team point leaders, Mercedes-AMG Petronas, to continue amplifying our position as the leading global cryptocurrency exchange. Under Toto’s leadership, the entire Mercedes-AMG Petronas Formula One Team has been focused on excellence and they have leveraged innovation to help them become seven-time Constructors’ Champions. We look forward to watching Lewis Hamilton continue to challenge for his potential eighth Formula One World Drivers’ Championship title across the remainder of the 2021 season.”
Upcoming initiatives include integration of NFT collection FTX Pay
Apart from the partnership, the exchange and Mercedes F1 plan a number of additional strategic initiatives, including the integration of the NFT collection FTX Pay and some projects related to corporate social responsibility. These will be announced and rolled out on an undisclosed future date.
Expanding brand reach
To expand FTX brand reach to F1’s fans all over the world through marketing initiatives, FTX will have access to drivers Lewis Hamilton and Valtteri Bottas among other members of the Mercedes-AMG Petronas Formula One Team.
Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas F1 Team, commented:
“We are very excited to welcome FTX, one of the world’s leading cryptocurrency exchanges, to the Mercedes-AMG Petronas F1 Team. Their innovative spirit and creative energy in such a rapidly developing global industry make them a well-matched partner in our own relentless pursuit of performance. Together we look forward to creating new and exciting opportunities to engage with our fans and deliver world-class experiences for them.”
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